Let’s Build Something Together

Bringing life to really great ideas

About Us

Zoetica exists to help you bring your start-up ideas to life. We are here to help you incubate, to give legs to your ideas. We believe that creativity and innovation are an iterative process. Our aim is to support you in that process.

Our job starts with you: understanding what you need, so we can offer you options that make sense. Be it a for profit or non-profit idea, we can help you start, launch then scale your start-up idea for greatest impact.

Products and Services


Is your start-up idea viable? Is there a market for what you provide and what are people willing to pay for what you provide? Do you have the people and resources to be successful? What gaps do you need to cover in your vision, plan and operations? We help you think through the practicalities of starting your organization.


How ready are you and your team to do this? How will you incent your employees to deliver the best possible experience for your customers? We can help identify both you and your team’s innate leadership styles via our Zoetica Index™ tool and coaching sessions.


How should you set up your business or non-profit? How will you bring your products or services to market? How will you source and engage your customer base successfully? With our Start-Up Framework tools, we can get you up and running as quickly as possible.

Bringing life to really great ideas


Learn how to lead from your authentic self. 

Work from the truth that it is better to inspire than require. 

Create from the place of true beauty – where simplicity meets innovation.

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